developments from digital environments
12. The Media Equation
- Media equal real life.
- People expect
new media to follow the natural rules of interpersonal interaction,
as though the rules apply in and to media as well.
- People respond
socially and naturally to media even though they believe it is not reasonable to do so and though they don't think they themselves do.
- People can
think through this
and avoid it but when they don't (when tired, distracted, busy,
"normal," on autopilot),
they follow the equation.
Virtual Reality Exposure Therapy
Article for Concept Application Note:
Do you Take this Robot?
want to learn more?
Yuval Noah Harari. Homo Deus: A Brief History of Tomorrow. Harper-Collins, 2017.
Watch this presentation:
Games Move Us - An Exploration of Design Innovations that Lead to Player Emotions
Check out these two student projects at Penn St:
The identity and avatar similarity in games: an exploration of flow and enjoyment
Do you believe in love at first sight? Effects of media richness via modalities on viewers overall impression of online dating profiles
or the advanced work at
Media X at Stanford