developments from digital environments
12. The Media Equation
- People act as though Media equals Real Life.
- People expect
new media to follow the natural rules of interpersonal interaction,
as though the rules apply in and to media as well.
- People respond
socially and naturally to media even though they believe it is not reasonable to do so and though they don't think they themselves do.
- People can
think through this
and avoid it but when they don't (when tired, distracted, busy,
"normal," on autopilot),
they follow the equation.
- New media, old
- People like most
that which is present, simple,social, natural, easy.
- DO NOT SKIP THIS PART:
Concept 12 Analysis article:
"AI Is Becoming More Conversant. But Will It Get More Honest?"
want to learn more?
Yuval Noah Harari. Homo Deus: A Brief History of Tomorrow. Harper-Collins, 2017.
Watch this presentation:
Games Move Us - An Exploration of Design Innovations that Lead to Player Emotions
Advanced work at
Media X at Stanford