Social developments from digital environments

12. The Media Equation

  • Media equal real life.
    • People expect new media to follow the natural rules of interpersonal interaction, as though the rules apply in and to media as well.
    • People respond socially and naturally to media even though they believe it is not reasonable to do so and though they don't think they themselves do.
      • People can think through this
        and avoid it but when they don't (when tired, distracted, busy, "normal," on autopilot),
        they follow the equation.


Virtual Reality Exposure Therapy


Using Virtual Reality to Treat PTSD

Concept 12 Application Note article:

"From video game to day job: How ‘SimCity’ inspired a generation of city planners"

want to learn more?

Yuval Noah Harari. Homo Deus: A Brief History of Tomorrow. Harper-Collins, 2017.

Watch this presentation:
Games Move Us - An Exploration of Design Innovations that Lead to Player Emotions

Check out these two student projects at Penn St:

The identity and avatar similarity in games: an exploration of flow and enjoyment


Do you believe in love at first sight? Effects of media richness via modalities on viewers overall impression of online dating profiles

or the advanced work at

Media X at Stanford

(A) Concept Exams

(B) Text Reading

(C) Concept Application
Notes & Discussions
(D) 3-part-Research Writing Project
(E) Extra Credit Grading Special Considerations
Concepts Schedule IM 355 Homepage