Social developments from digital environments

12. The Media Equation

  • People act as though Media equals Real Life.
    • People expect new media to follow the natural rules of interpersonal interaction, as though the rules apply in and to media as well.
    • People respond socially and naturally to media even though they believe it is not reasonable to do so and though they don't think they themselves do.
      • People can think through this
        and avoid it but when they don't (when tired, distracted, busy, "normal," on autopilot),
        they follow the equation.
    • New media, old brain
    • People like most that which is present, simple,social, natural, easy.


Virtual Reality Exposure Therapy

Bravemind: Using Virtual Reality to Treat PTSD
Using Virtual Reality to Treat PTSD (video)

Concept 12 Analysis article:

"AI Is Becoming More Conversant. But Will It Get More Honest?"

want to learn more?

Yuval Noah Harari. Homo Deus: A Brief History of Tomorrow. Harper-Collins, 2017.

Watch this presentation:
Games Move Us - An Exploration of Design Innovations that Lead to Player Emotions

Advanced work at

Media X at Stanford

(A) Text Reading Analyses

(B) Concept Analyses

(C) Extra Credit (D) Grading
Special Considerations Concepts Schedule

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© Ed Lamoureux, 2023