We will do a "sample" of the reading summary assignments. You'll receive extra credit for posting it properly on Sakai.
Click on the assignment; complete it.
You'll do slightly different activities each time you do a summary. The first one is copied/noted below. That work is due, before 8am, the day of our next class meeting. You'll do one of these for most class days.
(1) Surveillance Capitalism, Chapter 16 Summary with take away
Concept Application Notes
We will come back to these after we cover today's material.
Now we'll return to (C) Concept Application Notes & Discussions so you can see how they work and do a sample for extra credit.
BELOW: THE MATERIAL FOR THE SAMPLE CONCEPT INTEGRATION PACKAGE FOR DAY ONE. We are treating the teaching I'm going to do in element "A. What's new about new media?" as "the concept" (you normally watch these via the concept videos). We will treat my presentation of "B. The Gartner Hype Cycle" as though it was the article assigned for that concept application note. Normally, you'd read the article (not listen to a lecture).
A. What's new about new media?
It's difficult to be expansively precise about what's "NEW" about new media. There ARE differences between media elements in place now and those that came before.
Digital communication technologies DO work differently than do their analog counterparts.
However, what's new about it all is being constantly combined with elements of the old that stay in place and/or change slowly such that the "new" is reduced/co-opted, quickly.
One cannot study new media without coming to grips with how "old" media works in the country of interest.
This class focuses, mostly, on media systems within the United States. That is a short-coming, given the multi-national nature of the Internet-based communication environment. But one can only cover so much in a single term.
"Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and . . . a view of how a technology or application will evolve over time . . . Each Hype Cycle drills down into the five key phases of a technology’s life cycle."
Technology Trigger: early proof of concept demonstration and media stories generates significant interest. Usable/commericial products might not result.
Peak of Inflated Expectations: Early publicity produces a number of success stories and a raft of failures. Some players take action; many do not.
Trough of Disillusionment: Interest wanes as experiments and implementations fail to produce at the levels "expected" by the inflated expectations. Lots of early adaptors drop out. Total failure is possible if the originators don't adapt to meet needs.
Slope of Enlightenment: More instances of how the technologies can be used profitably are worked out. 2nd and 3rd generation iterations are produced. Enterprises figure out how to benefit from use as producer and user adjust to each other.
Plateau of Productivity: Mainstream adoption takes off at sustainable levels for markets, profits, and user benefits.
So where do we put "new" media in the hype cycle? By the time it gets to the Plateau of Productivity, it might still be digital and it might be very different from "old" media (in one way or the other), but it may also be past the point that labeling it as "new" is accurate.
As we shall later see, the real time frame it takes for technologies to take hold are generally longer than it seems. And of course, there are many "new" technologies (and/or uses for them) that don't make it out of the Trough of Disillusionment.
Gartner produces multiple cycles for a wide variety of niches (privacy, cloud computing, IT, blockchain, etc.)
Sample Concept Application Note
1. Summarize the concept (pretend the "What's New about New Media" material today is one of the concepts)
5. You have until 11:55 tonight to earn this extra credit.
6. The samples and the first concept application (as well as the first reading summary note) will receive all (turned in) or nothing (didn't turn them in). I'll send you feedback IF/WHEN your work doesn't measure up (if I take off a lot of points).
A note about IM 355
This is a difficult class. There is a lot of reading and writing. There is a lot of material. I update the course regularly. I think that when you are done, you'll know a lot more about how new media works in the US than do most Americans. I'm very clear about the things I know and believe yet I try to treat the material in as even-handed way as is possible. I will say some things about your chosen field(s) of endeavor that you do not find comfortable or comforting. I've been critical of media in the US for over 45 years. Moving from traditional to new media did not change my critical perspective very much, or for long. Like many new media analysts and critics, I was more hopeful at the start than I am now.
The 4 most often heard complaints about IM 355:
1. IM 355 is too time-consuming.
2. The material isn't relevant to your major.
3. The syllabus is a mess; the instructions are unclear. We don't know what Ed wants.
4. Ed is a (fill in the blank). He's condescending, he doesn't listen to us, he doesn't answer our questions, he thinks he knows it all. He acts like a (fill in the blank).
A little bit about me
-1 programming class in college-BASIC.