For Surveillance Capitalism, Chapter, 199-212

Do one of two things (do only one and indicate which at the start). No summary or outline required.

1. Describe/define, compare and contrast the "extraction imperative" and the "predication imperative." Provide one example for each.

2. Describe/define and differentiate these aspects of economies of scope: the "extenstion dimension" and the "depth dimension." Provide one example for each.