IM 355 Interactive Media Theories, Concepts, and Practices

Summer I, 2020

For Surveillance Capitalism, Chapter, 199-212

This assignment is Reading Summary (11)

Answer one of these two prompts. Do only one. Indicate which, at the start. No summary or outline required.

1. Describe/define, compare and contrast the "extraction imperative" and the "predication imperative." Provide one example for each.

2. Describe/define and differentiate these aspects of economies of scope: the "extenstion dimension" and the "depth dimension." Provide one example for each