IM 355 Interactive Media Theories, Concepts, and Practices

Fall 2022

(B) Concept Analysis

Concept Analyses [21] are posted to Assignments on Canvas.

Each class day that we deal with the (21) course concepts, you will post a (roughly) 900 word analysis to CANVAS Assignments.

When you type your contribution: DO NOT ATTACH a DOCX on Canvas; DO NOT LINK TO A FILE. Type or copy/paste your contribution into the Canvas assignment text box. You cannot see others' concept analysis work until after you post your contribution.

One analysis per concept as assigned. Concept assignments are due by 11:59pm the night of the class day on the syllabus schedule. Concept analysis submitted later than 11:59am on the day after the due day receive no more than 1/2 credit and will NOT be graded if I have completed grading of the assignment and notified the class to that effect.

A word of advice: Many students report watching the concept videos at 2X speed or multitasking while watching/listening. It's really easy to miss key points/information that way. I DO NOT RECOMMEND 2X viewing.

1) Summarize the concept.
Summarize your understanding of the concept BEFORE you do the application to the article. Restate the concept in your own words. DO NOT JUST CUT AND PASTE WHAT I'VE WRITTEN OR SAID. Do not use bullets or outlines. I need for you to show, clearly, that you understand the concept by, first, being able to describe it.

For example, in Concept One, you are expected to summarize/describe:
a) the nature of
mediums (what makes a medium?)
b) the effects continuum (what are the three perspectives?)
c) the three approaches to the relationship between the medium and the message (so I can tell you know the names of their proponents and which approach belongs to who)

2) Summarize the assigned article.
After summarizing the concept, briefly summarize the article. Concept applications must be drawn from the article I indicate at the bottom of the concept notes. Most readings are from the New York Times. BU provides a free subscription. In order to prolong/renew your own NYT access, you may need to visit and follow the instructions for "Returning Users." Problems? Contact the help desk. Some concepts offer more than one article to select.

3) Analyze the concept with the article: What does the article tell/show us about the concept?

You do NOT have to apply the article to the entire concept (many have multiple parts). Only apply the article to the most appropriate part of the concept.

The activity does NOT call for third summary.

Do not write: "the article applies to the concept because they are about the same thing(s)" or "the article is an example of the concept." I know those two things; I selected the article because it relates to the concept. The question is:
What does the article tell/show us about the concept?

In writing, mark each of the three steps and separate them by line spaces. Your answer should have three discreet parts. Please label each part:

1) Concept X summary.

2) Summary of (title if there's a choice) the article.

3) What does the article tell/show us about the concept?

Do not expect me to "know what you mean" if you only write "about it" rather than specifying what "it" is.

You cannot see concept application notes until after you post your work. Always keep a copy for your records.

-Do not use any of the examples or illustrations that I use in lecture or that appear in the book

-Concept analyses are due before 11:59pm the day the concept is listed on the syllabus.

Analyses will receive a 1 (completed) or 0 (not completed). I will explain "the issues" with an "0" score. Students will then have 24 hours to revise an analysis receiving an 0; the 24 hours begins when you get my explanation for the 0.

Always keep a copy, with machine-generated date/time, for your records.

(A) Text Reading Analyses

(B) Concept Analyses

(C) Extra Credit (D) Grading
Special Considerations Concepts Schedule

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© Ed Lamoureux, 2022